Entrepreneurs should avoid these mistakes while pitching their idea to investors

The wall-street landscape is filled with visionaries that are aspiring to change the way we use products, services, and ideas. However, life is not all about Rainbows & Brownies. Plenty of startups fail within the first 5 years of the creation. Their ideas might be extraordinary, but what these young Entrepreneurs lack, is pitching to investors. The Entrepreneurs should avoid mistaking while pitching their idea to investors.

Most mistakes are just blunders that are made by founders who didn’t know well about their investors. The good is, you can avoid these blunders & get you’re a-game started.

I, being a serial Entrepreneur, know what it takes to pitch your idea to the investor. You need to create that perfect pitch to inspire your investor.

After listening to hundreds of pitches, some amazing, and others boring, I’ve brainstormed some ideas that can help the young Entrepreneurs, or the startups to avoid these mistakes while pitching the idea to the investors.

The whole team is present but only your CEO is speaking

Finding an investor is like finding a new family for your business. And the more your investor know about your team members, the better.

Give introduction of every team member & let them speak. Don’t intervene while your team member is speaking.

In this way, your investor will be comfortable with all your team members.

You are telling a dry story

What most of the Entrepreneurs need to learn is the art of storytelling. Everyone can tell a dull story, but it takes practice to tell an engaging story.

The art of storytelling is one vital skill for every Entrepreneur. By laying down a powerful story you can convey your message with passion & enthusiasm.

Whether you believe it or not, we humans are social animals that are touched by emotions. Investors will be looking forward to your big idea to unleash in a story that they can relate.

Whether we like it or not, we are all somewhat emotional creatures, investors included. Engaging your audience with a good story they can relate to captures their attention and opens them up to want to learn more. A use case is a great way to structure a story and allows the investor to visualize how your customers could use and benefit from your solution.

Keep the presentation duration less than a minute

Most the young Entrepreneurs feel like, a long email will help to impress the investors.

This is a total myth. Your presentation should be short & simple. You need to divide the presentation among your team members so all can speak and there is some diversity for the investors to keep the conversation engaging.

Even if you’re pitching the investor via email, make sure it is a short one. No need to give the full details in the email.

Just give an overview of your business idea and save the curiosity for the presentation.

Lack of clear direction & Strategy

What most of the Entrepreneurs fail to realize is that investors are visionaries too. If you’re willing to get something from the investor, you need to be specific about where you want your business to be in the next 5 years.

The investor needs to know your growth plan & strategy you will be using to move your business to the next level.

And one thing more. You need to ensure that all your team members are on the same page. When in front of the investor, do not argue or negate your team member. But make sure you all know where you want your business in the next 5–10 years.

Features, not benefits will level up your game

Another mistake which entrepreneurs make when creating their pitch is to list a ton of features and technical terms.

Sure, the investors are smart, but some of them lack the technical know-how and the jargons.

Do not impress them with the technical lingo. The Entrepreneurs make a mistake of focusing on the benefits rather than features of the product.

Your investor and even the customers don’t care what benefits they are getting. What they need is what features are there that can help them solve their problem.

How you share that with the investor will help the investor in taking the right decision.

Complete Article: https://branex.com/blog/entrepreneurs-should-avoid-these-mistakes/



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Yousuf Rafi

A Caffeine dependent writer who loves writing on self-help, life, happiness & motivation. To read all articles, use my affiliate link https://bit.ly/3uJutbA